TTM4B06 INTRODUCTION TO HOSPITALITY Lecture Hours per week: 5 Credits: 4 Objectives: To explore various aspects of value creation through hospitality industry. Module I History – current scenario – Hospitality – meaning definition – Hotel – definition – classification and categorization of hotels – star classifications, size, location, service, ownership – types of hotels, supplementary accommodations. Module II Introduction to hospitality industry and its distinctive characteristics – seven P’s of marketing in hospitality marketing (product, price, place, promotion, people, process and physical evidence). Module III Introduction to hotel – structure of hotel – functions and departments in a hotel – inter departmental coordination, major functions of departments – front office, house keeping, food and beverage, back office, engineering and security, marketing, uniformed service department, performance indicators – occupying ratio, table turn over. Module IV Case study of major hotel chains in India – Taj, Obroi, ITC Welcome Group, Ashok, Leela International, Sheraton, Marriot, Radison, Hilton (with of details of location, class of service, types of properties, number of properties). Module V Future trends in hospitality industry (capsule hotels, B & B, floating hotels, hotels, tree house, home stay, timeshare and condominium hotels) – Role of CRS and PMS (property management system) in Hotels – major organisations in hospitality industry – functions and activities – FHRAI, AMHA, AH & LA. 28 References 1
