Tourism in Kerala

Principles and practices of management is an introductory course on management process from managers' perspective.The goal of the course is to  help students acquire the requisite knowledge, skills and abilities needed to successfully manage the organization.

 On successful completion of this course, the students should have understood  EDP, Project management , Institutional support to entrepreneurial development

This course is designed to enable students for acquiring basic knowledge in  business  research  methods  and  to  develop  basic  skill  in  them  to  conduct  survey  researches and case studies.

TTM4B06 INTRODUCTION TO HOSPITALITY Lecture Hours per week: 5 Credits: 4 Objectives: To explore various aspects of value creation through hospitality industry. Module I History – current scenario – Hospitality – meaning definition – Hotel – definition – classification and categorization of hotels – star classifications, size, location, service, ownership – types of hotels, supplementary accommodations. Module II Introduction to hospitality industry and its distinctive characteristics – seven P’s of marketing in hospitality marketing (product, price, place, promotion, people, process and physical evidence). Module III Introduction to hotel – structure of hotel – functions and departments in a hotel – inter departmental coordination, major functions of departments – front office, house keeping, food and beverage, back office, engineering and security, marketing, uniformed service department, performance indicators – occupying ratio, table turn over. Module IV Case study of major hotel chains in India – Taj, Obroi, ITC Welcome Group, Ashok, Leela International, Sheraton, Marriot, Radison, Hilton (with of details of location, class of service, types of properties, number of properties). Module V Future trends in hospitality industry (capsule hotels, B & B, floating hotels, hotels, tree house, home stay, timeshare and condominium hotels) – Role of CRS and PMS (property management system) in Hotels – major organisations in hospitality industry – functions and activities – FHRAI, AMHA, AH & LA. 28 References 1