Business Research Methods

Principles and practices of management is an introductory course on management process from managers' perspective.The goal of the course is to  help students acquire the requisite knowledge, skills and abilities needed to successfully manage the organization.

 On successful completion of this course, the students should have understood  EDP, Project management , Institutional support to entrepreneurial development

TTM4B06 INTRODUCTION TO HOSPITALITY Lecture Hours per week: 5 Credits: 4 Objectives: To explore various aspects of value creation through hospitality industry. Module I History – current scenario – Hospitality – meaning definition – Hotel – definition – classification and categorization of hotels – star classifications, size, location, service, ownership – types of hotels, supplementary accommodations. Module II Introduction to hospitality industry and its distinctive characteristics – seven P’s of marketing in hospitality marketing (product, price, place, promotion, people, process and physical evidence). Module III Introduction to hotel – structure of hotel – functions and departments in a hotel – inter departmental coordination, major functions of departments – front office, house keeping, food and beverage, back office, engineering and security, marketing, uniformed service department, performance indicators – occupying ratio, table turn over. Module IV Case study of major hotel chains in India – Taj, Obroi, ITC Welcome Group, Ashok, Leela International, Sheraton, Marriot, Radison, Hilton (with of details of location, class of service, types of properties, number of properties). Module V Future trends in hospitality industry (capsule hotels, B & B, floating hotels, hotels, tree house, home stay, timeshare and condominium hotels) – Role of CRS and PMS (property management system) in Hotels – major organisations in hospitality industry – functions and activities – FHRAI, AMHA, AH & LA. 28 References 1

TTM1B01 FUNDAMENTALS OF TOURISM Lecture Hours per week: 6 Credit: 5 Objective: To invoke interest in students with basic concepts and contents of tourism studies. Module I Tourism through Centuries (India & World), Ancient, Mideval and Modern history of tourism Factors influencing the growth of tourism Module II Significance of Tourism, social, economic cultural – Definition of travel, Traveller, Visitor, Excursionist, Tourist, Picnic – Concept, leisure and business. Typology and forms of tourism – International, Inbound, Outbound, inter regional, intra regional, domestic, international, national and other forms Social tourism. Module III Tourism an overview – components (5A’s Attraction, Accessibility, Accommodation, Amenities and Activities), Tourism system and Elements of tourism (Leeper’s Model) – Characteristics of Tourism (Intangibility, Perishability, Variability, Inseparability, Heterogeneous, Multitude of industry, Pricing competitiveness/Flexibility, Interrelationship of elements. Module IV Introduction to tourism industry – Travel agency – History – Operation/Functions – Types. Tour Operators – Functions – Types. Accommodation Industry-Types – Classification – Supplementary – Souvenir Industry & Shopping – Transportation (Air, Water, Land) – Role of Transportation in Tourism (Airlines, Railways, Cruises, Coaches, Car rentals, etc.) Role and functions of NTO and tourism authorities of various levels (National, State, Local) Module V Motivation – Definition – Physical, Cultural, Inter-personals and status and prestige, with relevant examples and further divisions – Health, Rest, Recreation, Relaxation. Career 10 opportunities in tourism industry – International travel requirements (Passport, Visa, Health Certificates & Insurance) . Reference 1. Pran Seth: Successful tourism Management (Vol. 1 & 2) 2. A.K Bhatia: International Tourism 3. A.K Bhatia: Tourism Management & Marketing. 4. Christopher.J. Hollway; Longman ; The Business of Tourism 5. Cooper, Fletcher et al, (1993), Tourism Principles and Practices, Pitman. 6. P.N. Seth: Successful Tourism Development Vol. 1 and 2, Sterling Publishers 7. Page, S: Tourism Management: Routledge, London 8. Glenn. F. Ross - The Psychology of Tourism (1998), Hospitality Press, Victoria, Australia. **********