TTM1B01 FUNDAMENTALS OF TOURISM Lecture Hours per week: 6 Credit: 5 Objective: To invoke interest in students with basic concepts and contents of tourism studies. Module I Tourism through Centuries (India & World), Ancient, Mideval and Modern history of tourism Factors influencing the growth of tourism Module II Significance of Tourism, social, economic cultural – Definition of travel, Traveller, Visitor, Excursionist, Tourist, Picnic – Concept, leisure and business. Typology and forms of tourism – International, Inbound, Outbound, inter regional, intra regional, domestic, international, national and other forms Social tourism. Module III Tourism an overview – components (5A’s Attraction, Accessibility, Accommodation, Amenities and Activities), Tourism system and Elements of tourism (Leeper’s Model) – Characteristics of Tourism (Intangibility, Perishability, Variability, Inseparability, Heterogeneous, Multitude of industry, Pricing competitiveness/Flexibility, Interrelationship of elements. Module IV Introduction to tourism industry – Travel agency – History – Operation/Functions – Types. Tour Operators – Functions – Types. Accommodation Industry-Types – Classification – Supplementary – Souvenir Industry & Shopping – Transportation (Air, Water, Land) – Role of Transportation in Tourism (Airlines, Railways, Cruises, Coaches, Car rentals, etc.) Role and functions of NTO and tourism authorities of various levels (National, State, Local) Module V Motivation – Definition – Physical, Cultural, Inter-personals and status and prestige, with relevant examples and further divisions – Health, Rest, Recreation, Relaxation. Career 10 opportunities in tourism industry – International travel requirements (Passport, Visa, Health Certificates & Insurance)
. Reference 1. Pran Seth: Successful tourism Management (Vol. 1 & 2) 2. A.K Bhatia: International Tourism 3. A.K Bhatia: Tourism Management & Marketing. 4. Christopher.J. Hollway; Longman ; The Business of Tourism 5. Cooper, Fletcher et al, (1993), Tourism Principles and Practices, Pitman. 6. P.N. Seth: Successful Tourism Development Vol. 1 and 2, Sterling Publishers 7. Page, S: Tourism Management: Routledge, London 8. Glenn. F. Ross - The Psychology of Tourism (1998), Hospitality Press, Victoria, Australia. **********