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MARKETING MANAGEMENT
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Course data
General
Introduction to Marketing Management
Topic 1
Pricing
Methods of pricing
Pricing Strategy
Outcome Measurement- Minute Paper
Module 3 Delivering Value
Distribution
Intensity of Distribution
Channel Management Decision, Conflicts & Cooperation
Channel Integration, Wholesaler & Retailer
Directing Marketing & Logistic Management
Outcome Measurement: Summary of the topic Delivering Value
Marketing of Services
Outcome Measurement: Minute Paper
Rural Marketing
Outcome Measurement: Differentiate rural marketing and urban marketing
Module 5 E-Commerce and E-Marketing
E Marketing
Outcome Measurement: Differentiate E-marketing and Traditional marketing
E-commerce
Outcome measurement: Differentiate B2B and B2C
M-Commerce, E-Payment system and security issues
Point out E-payment systems
Interactive marketing
Assignments/ seminar
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All categories
AY 2024-25
Undergraduate courses
Physics
Chemistry
I Semester Major
I Semester Minor
III Semester Core
III Semester Complimentary
V Semester Core
VI Semester Core
II semester Major
II Semester Minor
IV Semester Core
IV Semester Complimentary
Certificate courses
English
AY 2023-24
Undergraduate Courses
Botany
Business Administration
Chemistry
I Semester Core
I Semester Complimentary
II Semester Core
II semester Complimentary
III Semester Core
III semester Complimentary
IV semester Core
IV semester Complimentary
V semester
Theory Courses
Practicals
VI Semester
Old Courses
Cocurricular and Extracurricular Activites
Skill Enhancement
Commerce
Computer Science
English
History
Mathematics
Physical Education
Physics
Psychology
Travel & Tourism
Zoology
Economics
Statistics
Audit Courses
Human Resourse Management
Post Graduate Courses
Botany
Commerce
English
Mathematics
Physics
Integrated PG
Politics & International Relations
Trainings and FDPs
NAAC
Miscellaneous
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AY 2023-24
Undergraduate Courses
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Course info
MARKETING MANAGEMENT
Skill Level
:
Beginner
